Data has the power to drive positive change, but only if people can understand it. We believe understanding precedes action, which is why we design platforms and products that transform complex data into action.
About
We're an information design consultancy that cares about making a difference in the world in a tangible way. Information is everywhere, by the end of 2025, there will be an estimated 181 Zettabytes of data (there is 1 billion Terabytes in a single Zettabyte). Yet the human brain can only process around 10 bits of information per second.
If we can make sense of even a fraction of this information, the research and data that truly matters, we can improve people's understanding of important topics and their decision-making. That's how we make a positive difference.
We have four principles we follow as a practice that steer our direction:
Challenge norms
Convention and mindless institutionalisation are dangerous. If there is a better way to do something then let's do it in a mindful way.
Find the truth
The truth is at the root of our company whether it's building a data platform, learning about new problems, or speaking your mind and being open with each other. Because the truth is trust.
Be a partner
We view both team members and "clients" as partners. We support and go above and beyond for each other. We value and prioritise healthy long term relationships.
Play, as a team
Work should be fun not a drain. We can be serious while not taking ourself too seriously. Great work happens in a great environment.